Product Overview
Here at The Beauty Vault by Ash, we understand that modern luxury demands uncompromising performance, which is why we proudly present the Maybelline Super Stay Vinyl Ink Longwear Liquid Lipcolor in the sought-after shade 100 Charmed. Designed to keep up with your most dynamic days and nights, this liquid lipstick redefines long-wear color by marrying intense, saturated pigmentation with an extraordinary, mirror-like gloss finish that catches every eye. Drawing inspiration from the fearless, electric attitude of New York City, this formulation ensures your lips remain the absolute centerpiece of your look without requiring constant touch-ups throughout your demanding schedule.
Beneath its glossy exterior lies an ingenious, high-performance Color Lock technology engineered to defy the common pitfalls of liquid lipsticks, such as fading, feathering, and transferring. The rich, fluid texture glides effortlessly across the contours of your lips, depositing vibrant color that locks into place for an astonishing wear time of up to 16 hours. By combining the staying power of a traditional matte stain with the captivating luminosity of a fresh gloss, this formula delivers the best of both worlds while remaining completely budge-resistant against everyday wear.
Why You’ll Love It
- All-Day Staying Power: Enjoy up to 16 hours of continuous, vibrant color wear that effortlessly accompanies you from your morning espresso straight through to your late-night engagements.
- Brilliant Shine Finish: Experience an immediate, high-impact gloss effect that wraps your lips in a brilliant reflective sheen without ever feeling heavy or overly sticky during wear.
- Transfer-Resistant Formula: Benefit from an advanced Color Lock composition that actively defies smudging and liquid transfer, keeping your lip contour pristine throughout meals and conversations.
- Electric New York Vibe: Channel the bold, urban energy of the city that never sleeps through a curated shade lineup that brings fierce, fashion-forward attitude to your beauty routine.
Key Features & Benefits
- Specialized Color Lock: Utilizes a proprietary longwear technology that tightly binds pigments to the lips to prevent feathering, bleeding, and accidental smudging over long hours.
- Saturated Shade 100 Charmed: Delivers deeply opaque color payoff in the versatile and flattering 100 Charmed hue, ensuring full coverage with just a single fluid swipe of the applicator.
- Innovative Shake Formulation: Requires a brief pre-application shake to thoroughly emulsify the high-shine oils and rich pigments, ensuring an even and consistent application every single time.
- Expanded Nude Collection: Stands as part of an exclusive family of high-impact vinyl shades inspired by contemporary metropolitan aesthetics to elevate your everyday cosmetic wardrobe.
How to Use
- Vigorously shake the liquid lipcolor tube for at least five seconds to properly blend the formula before opening.
- Ensure your lips are completely clean and dry of any natural oils, balms, or lingering foundation products prior to application.
- Swipe the precision applicator evenly across your upper and lower lips, following your natural lip contour for optimal coverage.
- Allow the liquid formula to dry down completely and undisturbed for a few minutes to lock in the intense shine and wear.
Available now at The Beauty Vault by Ash.



















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