Gucci Flora Gorgeous Magnolia EDP is a captivating Chypre Floral fragrance for women, launched in 2023 as the newest flanker in the Flora by Gucci line and the latest chapter of the Floral Fantasy collection. Crafted by perfumers Daphné Bugey and Marie Salamagne, the fragrance invites women to step into a world of confidence and inner strength, presented in a striking purple lacquered bottle.
The composition opens with a fresh, juicy blend of dewberry, coconut, and orange, offering a fruity and inviting introduction. At its heart lies Magnolia Alba, a rare and ancient plant requiring careful harvesting and distillation, joined by jasmine sambac, ylang-ylang, and lily of the valley for a luminous, cheerful floral bouquet balanced with a subtle clary sage-like edge. The fragrance settles into a rich, sensual base of musk, patchouli, and blonde woods, with the patchouli lending an earthy, leathery depth and the blonde woods adding a gentle warmth to the lingering trail.
The fragrance is part of the brand’s Flora Fantasy universe, a whimsical world inspired by the Gucci Flora collection, with each scent built around a signature flower. Multi-platinum recording artist Miley Cyrus continues as the face of the campaign, this time stepping outdoors to embody the confident, intuitive spirit of Flora Gorgeous Magnolia, in a visually rich film directed by artist Petra Collins.
Adorned with the House’s iconic Flora pattern in a captivating purple hue, Gucci Flora Gorgeous Magnolia is both a fragrance and a symbol — a reminder to trust in oneself and embrace one’s inner strength.
Fragrance Notes
Top Notes: Dewberry, Coconut, Orange
Middle Notes: Magnolia, Jasmine Sambac, Ylang-Ylang, Lily of the Valley
Base Notes: Musk, Patchouli, Blonde Woods
Size: 100ml | Concentration: Eau de Parfum
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