NYX – Plum Right Back Primer + Serum – 30ml

Product Overview

At The Beauty Vault by Ash, we curate high-performance essentials like the NYX Professional Makeup Plump Right Back Primer + Serum to elevate your daily regimen. This 30ml supercharged formula bridges the gap between skincare and cosmetics, acting as a nourishing facial treatment while delivering the high-grade gripping power of a professional base. Designed to keep your complexion looking energized and fresh, it melts effortlessly into the skin to prep your canvas for smooth, crease-free makeup wear from morning until night.

Crafted as a lightweight, translucent gel, the formula absorbs instantly without leaving any greasy residue behind, making it an ideal choice for every skin type, tone, and texture. It is packed with a powerhouse blend of five essential electrolytes and vitamins, including Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium. Whether you wear it alone on clean skin as an energizing moisture boost or layer it under heavy glam to lock your foundation in place, this 100 percent cruelty-free and vegan product ensures continuous hydration and a naturally radiant finish.

Why You’ll Love It

All-Day Grip: Locks foundation and concealer securely onto the skin, preventing slipping or creasing so your makeup stays vibrant from morning to night.
Continuous Moisture: Delivers deep, lasting hydration with Hyaluronic Acid without ever causing excess oiliness or a greasy, heavy feeling on the T-zone.
Texture Smoothing: Instantly softens uneven skin topography and enlarged pores, creating an ultra-smooth canvas that allows foundation to blend effortlessly.
Versatile Wear: Functions seamlessly as an invisible makeup primer under heavy glam or worn alone as a skin-energizing treatment on makeup-free days.

Key Features & Benefits

Electrolyte & Vitamin Complex: Infused with skin-loving ingredients like Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium to revitalize tired complexions instantly.
Fast-Absorbing Gel Texture: Features a lightweight, translucent formula that vanishes into all skin tones upon application and never feels heavy or occlusive.
Ethical Formulation Standards: Proudly certified vegan and cruelty-free, ensuring your beauty routine remains entirely free of animal-derived ingredients or testing.
Universal Compatibility: Applies completely clear to suit every single complexion while balancing normal, dry, combination, and sensitive skin types alike.

How to Use

Cleanse your face thoroughly and apply your preferred daily moisturizer to prep the skin.
Dispense a dime-sized amount of the gel primer serum onto your clean fingers or a damp makeup sponge.
Smooth the product evenly across your entire face, paying special attention to areas with fine lines or pores.
Wait one minute for the formula to set and develop its signature tacky grip before applying your foundation.
Press a small amount over the high points of finished makeup for an instant, non-sticky highlight.

Available now at The Beauty Vault by Ash.