Product Overview
Welcome to The Beauty Vault by Ash, where we curate the most daring and high-performance beauty essentials for the modern connoisseur. Discover the transformative power of NYX Professional Makeup Duck Plump Extreme Sensation Plumping Lip Gloss in the striking shade 17 Pure Plum. Designed to deliver an exceptionally bold statement, this gloss combines maximum color payoff with an advanced volumizing mechanism that redefines your lips. Whether you are aiming for a show-stopping evening look or an edgy daytime aesthetic, this high-pigment formula ensures your pout remains the undisputed center of attention.
Formulated with professional-grade precision, this gloss harnesses the natural tingling intensity of spicy ginger to stimulate immediate and overtime fullness. The luxurious texture glides effortlessly over the lips, imparting a rich, mirror-like shine without feeling sticky or heavy. As part of a diverse lineup of sixteen high-pigment shades alongside two transparent options, Pure Plum delivers deep, saturated color with minimal effort. Embracing a strictly vegan formulation, this cruelty-free gloss allows you to indulge in high-impact luxury cosmetics that align with your ethical values.
Why You’ll Love It
- Extreme Plumping Power: Experience both immediate and overtime volumizing effects that dramatically enhance your natural lip contours for the ultimate ducking pout.
- Intense Color Payoff: Immerse your lips in maximum saturation with the rich, deep berry tones of the high-pigment shade 17 Pure Plum.
- Spicy Ginger Formula: Feel the invigorating warmth and tingling sensation driven by natural spicy ginger as it works to awaken your lips.
- Ethical Professional Grade: Enjoy high-performance luxury cosmetics crafted entirely from a vegan formula that respects your principles without compromising on quality.
Key Features & Benefits
- High-Shine Gloss Finish: The luxurious liquid texture coats the lips in a brilliant, light-reflecting shine that visually amplifies fullness and dimension.
- Effortless Application: The expertly designed applicator deposits rich, opaque color evenly across the lips in a single, smooth stroke for maximum impact.
- Advanced Volumizing Complex: Active plumping agents continue to work over time to maintain a noticeably fuller and more succulent lip appearance.
- Vibrant Shade Range: Part of an expansive collection offering sixteen high-pigment options and two transparent finishes to suit every creative mood.
How to Use
- Ensure your lips are completely clean and dry before applying any product to guarantee optimal adherence.
- Glide the applicator directly over your lips, starting from the center and blending outward toward the corners.
- Allow the spicy ginger formula to activate, keeping in mind that a temporary tingling sensation is completely normal.
- Reapply the gloss throughout the day whenever you desire an extra boost of intense color and shine.
- Discontinue use immediately if you experience excessive discomfort or apply on chapped, damaged, or sensitive lips.
Available now at The Beauty Vault by Ash.



















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